SOCIAL MEDIA MARKETING
SMM is a form of marketing that involves creating and sharing content on social media platforms to achieve your marketing and branding goals.
SMM requires posting content regularly, such as; text, photos, videos, reels, links, campaigns, promotions, and collaborations, for audience capture, engagement, and interest.
A proper Marketing Specialist will help you strategize for your specific SMM goals and objectives, increase website traffic, generate sales, start the conversation, or create company/brand awareness.
In addition, a Social Media Marketing Specialist can help with consent-posting, tracking competitor activity, creating original content, and analytics.
GROW AN ORGANIC, ENGAGED FOLLOWING
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Social Media Marketing Strategy
ASSESS YOUR TARGET AUDIENCE
Identify your specific target market and where they are in the social media landscape.
MAKE IT RELIVANT AND INFORMATIVE
How can you really add value for your target audience?
What can you teach?
PARTNER
How could you co-brand your social media experiences with relevant partners?
REVIEW YOUR MOTIVATIONS
Identifying goals, targets and motivations. Why are you utilizing social media marketing?
DATA-DRIVEN INFLUENCER MARKETING
DDIM is a step beyond Social Media Marketing. The right Marketing Specialist can help you navigate data and analytics to track and assess campaigns and influencer partnerships. This allows you to determine how well your marketing efforts perform and how effective they achieve your goals and return on investment.
A capable Marketing Representative can bond relationships between influencers, properties, and brands, leveraging engaged audiences to achieve business objectives and boost your bottom line through innovative ideas.
A DDIM Specialist will work with you to fully understand the three realms of DDIM, (cost per impression, cost per engagement, and engagement rate), so you can be assured you're getting the most out of your marketing budget!
CUSTOMER RELATIONSHIP MARKETING
CRM is a form of marketing; wherein client relationships, customer loyalty, and brand value is built through marketing strategies and techniques. CRM helps boost morale, sustain current business relationships, and allow businesses to develop new, long-term relationships while benefiting their brand.
Let a trained Marketing Specialist help you build strong bonds for internal and external stakeholders; without high pressure or up-sales.
CRM can include training new or existing employees, commercial and client-specific strategy, internal company events, community-building events, business to business relationship-building and advertising.
Change Management Model
PRE-CONTEMPLATION
CONTEMPLATION
PREPARATION
ACTION
MAINTENANCE
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AWARENESS
DESIRE
KNOWLEDGE
ABILITY
REINFORCEMENT
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What's working and what's not in my organization
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What are my options
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Communicate that a problem exists
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Communicate the benefits of scrum
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Identify the risks involved
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Build momentum
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Acquire new technical skills
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Gain teamwork skills Share information
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Create a governance framework
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Train the basics
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Start small
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Work with a scrum coach to identify champions
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Shared scrum experience
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Learn from early mistakes