top of page
MARKETING &
DESIGN
GROW AN ORGANIC, ENGAGED FOLLOWING
I approach marketing and design as a form of visual storytelling—where strategy becomes an art and every element is composed with intention. From shaping brand identities to crafting immersive campaigns, I blend aesthetic refinement with purposeful direction, creating work that not only captures attention but lingers in memory.
SOCIAL MEDIA MARKETING
SMM is a form of marketing that involves creating and sharing content on social media platforms to achieve your marketing and branding goals.
​​
SMM requires posting content regularly, such as photos, videos, reels, links, campaigns, promotions, and collaborations, to capture audience interest and drive engagement.
A skilled Marketing Specialist will help you strategize for your specific SMM goals and objectives, increase website traffic, generate sales, initiate conversations, and create company and brand awareness.
In addition, a Social Media Marketing Specialist can assist with consent posting, tracking competitor activity, creating original content, and analytics.
DATA-DRIVEN INFLUENCER MARKETING
DDIM is a step beyond Social Media Marketing. The right Marketing Specialist can help you navigate data and analytics to track and assess campaigns and influencer partnerships. This allows you to determine how well your marketing efforts perform and how effectively they achieve your goals and return on investment.
​
A capable Marketing Specialist can bond relationships between influencers, properties, and brands, leveraging engaged audiences to achieve business objectives and boost your bottom line through innovative ideas.
​
A DDIM Specialist will work with you to fully understand the three realms of DDIM (cost per impression, cost per engagement, and engagement rate) so you can be assured
that you're getting the most out of your marketing budget!
CUSTOMER RELATIONSHIP MARKETING
CRM is a form of marketing that focuses on building client relationships, fostering customer loyalty, and enhancing brand value through targeted marketing strategies and techniques. CRM helps boost morale, sustain current business relationships, and allows businesses to develop new, long-term relationships while benefiting their brand.
​
CRM can include training new or existing employees, developing commercial and client-specific strategies, hosting internal company events, organizing community-building events, fostering business-to-business relationships, and advertising, as well as building strong bonds with internal and external stakeholders.
ASSESS YOUR TARGET AUDIENCE
Identify your specific target market and where they are in the social media landscape.
MAKE IT RELEVANT AND INFORMATIVE
PARTNER
How can you really add value for your target audience?
What can you teach?
How could you co-brand your social media experiences with relevant partners?
REVIEW YOUR MOTIVATIONS
Identifying goals, targets and motivations. Why are you utilizing social media marketing?
bottom of page